New Blood Awards 2027 at D&AD.

D&AD's awards for students and emerging creatives, built around real briefs from brands including JBL, Snickers, Suno, HSBC, Bupa, Wise, Skoda, Huggies and Monotype x adidas.

Briefs cover type, motion, strategy, experience and writing.

Briefs and a free online course to support entries launched in October 2026; the entry site opens at the end of January 2027 and entries close 11 March 2027 at 17:00 GMT.

Judging runs April to May, results come out mid-May and Pencil levels (Wood, Graphite, Yellow, White, Black) are revealed at the ceremony on 30 June 2027.

Black Pencil winners share a £2,000 prize.

The awards are designed to build portfolios and get new talent noticed by the industry.