One fix, per trade.

Put a number in every bullet — most marketing CVs have none, so each metric stands out.

Link the account or post you're proudest of, and give it numbers — follower growth, reach, engagement rate — not just "ran the socials."

Show you can get coverage, not just write — name the outlets, pieces landed or press lists built, and keep your own CV as tight as a good press release.

Put your portfolio link at the very top — recruiters click it before they read a word.

Your portfolio does the selling, so put the link by your name and keep the CV single-column so a parser can read it.

The CV is itself a writing sample, so one typo can sink it — proofread, then have someone else proofread.

Quantify by audience — readership, shares, engagement — so "shared 10,000 times" rather than "wrote articles."

Count the volunteering, front-of-house and visitor-facing work — museums hire for care with people and objects, so name the collections and audiences you've worked with.

Lead with credits, not bullets — Project, Role, Company, Year, most impressive first.

Put music experience first and show real genre knowledge — labels hire people who know what they release.