Minka Dink London is a fast-growing female fashion brand creating versatile, timeless pieces designed to be worn season after season.
The Social Media & Content Assistant will be at the heart of the brand's day-to-day content, bringing its social strategy to life through TikTok-first, aesthetic content, being on camera, assisting on shoots and supporting with editing.
Responsibilities: be a confident, engaging presence on camera across TikTok, Instagram Reels and other short-form formats; stay on top of TikTok trends, sounds and formats and bring ideas for how Minka Dink can make them its own; generate a steady stream of content ideas, from quick trend-led pieces to more considered brand moments; film and edit short-form video and turn raw shoot footage into polished, on-brand content; keep content consistent with the brand guidelines (colour palette, styling and voice); assist on photo and video shoots, from small in-studio days and low-key UGC content to larger location shoots and campaigns, supporting setup, styling, behind-the-scenes content and coordination; work with the Marketing Manager and Marketing & Content Assistant on content plans and shot lists; support in-person activations such as pop-ups and events with on-the-ground content coverage; contribute ideas to the wider content and social strategy.
Skills: 1-3 years' experience or at the very start of your career; a natural talent for social-first content and a confident, outgoing personality, comfortable in front of the camera; always across TikTok trends, sounds and formats; a strong aesthetic eye and an understanding of the Minka Dink style; basic video editing skills (CapCut or similar); comfortable on camera and behind the scenes on shoots; a real interest in fashion and social media; reliable, proactive and happy to get stuck in.
Full-time, permanent, reporting to the Marketing Manager, starting ASAP.
Benefits include a generous annual product allowance and 25 days' holiday plus bank holidays; salary dependent on role fit and experience.
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